Siam Discovery: A Prosperous Chinese New Year 2026

Siam Discovery invites you to step into a cultural moment where tradition meets self-expression, personal reinvention, and meaningful connections in all forms. Enriched by a curated selection of special products and collections, Siam Discovery warmly welcomes you to express your individuality and start the year with style and purpose!

Inside Siam Discovery, a unique atmosphere takes shape through our striking kinetic circle installation. These red cultural symbols are interactive – echoing how traditions continue to move, shift, and evolve with us.

The Fashion Vanguards: Where Modern Culture Lives

Siam Discovery is home to the leaders of modern fashion. Club21 anchors the journey with collections of global brands that define contemporary fashion. From Jacquemus and Vetements, to Issey Miyake and Comme des Garçons – join us to discover how fashion can be about culture, creativity, and personal identity all at the same time. It’s the ultimate way to set the tone for a uniquely stylish new year.

• Jacquemus, Mihara Yasuhiro, Vetements, Essentials Fear Of God, and more: at Club21, G Floor and M Floor
• Issey Miyake, G Floor
• COMME des GARÇONS, G Floor
• Alexander Wang, G Floor
• 3.1 Phillip Lim, G Floor

New Year, New Drops

Celebrate the new year by discovering new collections that connect traditions with the latest trends.

• EVISU launches a capsule collection, celebrating the Year of the Horse with bold graphics and collectible denim statements.
• Pandora unveils new charms for the Year of the Horse – and remains a symbol of the Valentine’s season.
• GANNI brings cheerful energy (plus limited edition giveaways!).
• Marimekko and MM6 continue to offer their distinctive design language for the new year.

Personal Style, Made Just for You

Personalisation takes centre stage this season, with MY ONLY FRAGRANCE, offering a limited time customisable scented sachet, each handmade in Japan. Choose your fragrance, your bag pattern, and your string colour to craft a piece that’s uniquely yours.

Across His Lab & Her Lab (G Floor & M Floor), Discovery Selection curates fragrance, accessories, bags, lifestyle objects, workshops, and emerging fashion labels from Thailand and around the world.

Flavor of Prosperity, Tea & Togetherness

From thoughtfully crafted menus made with abundant ingredients for health and prosperity, to teas that symbolise new beginnings, blessings, and goodwill, enjoy the perfect ritual for the new year season. 

Sip your way through a curated selection of hot and cold teas at:

• Jian Cha, M Floor
• Kyo Roll En (featuring special Lunar desserts), 3rd Floor
• % Arabica, G Floor
• VE/LA, M Floor

For family outings, date nights, or warm gatherings, visit these restaurants:

• Babyccino & Co., G Floor
• Bornga, 3rd Floor
• Have a Zeed, 3rd Floor
• Sundububu & Mil Toast Express, 2nd Floor

Gifts That Tell a Story 

From symbolic objects to meaningful gifts, Siam Discovery offers plenty to browse:

• LOFT curates imported lifestyle goods, stationery, collectibles, lucky charms, calendars, red envelopes, zodiac-year items, and Valentine’s picks all in one place.
• Objects of Desire Store gathers art, craft, and design goods that are one-of-a-kind. This is the ideal stop for those who love pieces with character, storytelling, and craftsmanship.
• PAW LAB The exploratorium for pets & their humans. A special space where you and your furry companions can explore and make memories together & shop for pet essentials.

Celebrate with Culture: Highlight Exhibitions

Siam Discovery is hosting a series of cultural exhibitions this season, celebrating culture as a form of connection. Join us at our highlight art events for a limited time:

• “MONOLIFE” - an exhibition where black & white become the most colourful expression
• “With Love, We Feel” - a group exhibition for the season of love
• “My Pawfect Buddies” - a playful art experience for pets and their humans
• “KHUAN” - a culture-rich showcase by a Lao visual artist

Prosperous Promotions

Ring in the Chinese New Year with exclusive promotions just for you.

A Prosperous Chinese New Year 2026

30 January – 22 February 2026

• Enjoy up to 50%* off at leading stores across Siam Paragon, Siam Center, and Siam Discovery.
• OONESIAM Members receive an Ang Bao with an E-Gift Card worth 500 THB when collecting points with receipts valued at 500 THB or more.
• For every 4,000 THB spent at participating stores within Siam Discovery, get a 100 THB Siam Gift Card.

*Terms and conditions apply. For more information, please refer to additional campaign materials.