Siam Center, as a DiversCity Building, promotes - creates - and supports the value of every difference equally. Siam Discovery joins forces with powerful partners from both the public and private sectors including BANGKOK PRIDE, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, the United Nations Development Programme Thailand (UNDP), Pride Community, and many more supporters to establish a Pride Festival Destination landmark in the heart of Bangkok, empowering the great force of Pride under the concept WHERE EVERY COLOR BECOMES CULTURE because every color holds the power of identity.

Feel the power of Pride with Colors of Celebration activities packed throughout the month

Joining forces with partners from both the public and private sectors to drive the power of Thai Pride together and help create a historic chapter from Bangkok.

COLOR OF VOICES because every voice deserves a stage, and every voice matters

A space open to every voice to be heard through the BANGKOK PRIDE FORUM 2026 and UNDP Talk, joined by many artists from the BL-GL industry, including artists from DOMUNDI: Porch-Pang-Jem-Nan, actors from the series Lost to Light, Make It Right, Cupid Wall, and many more.

@ Atrium 1, G Floor, Siam Center

COLOR ON STAGE, the colors of Pride begin here

Get the whole city celebrating together with a creative fun showcase at POP-Pah #3 : POP YOUR PRIDE! Meet a lineup of T-POP artists, along with opportunities for independent artists to show their potential, plus an exciting Random Dance!

1 Jun. - from 14:00 onwards | POP-Pah x T-POP ARTIST MINI CONCERT

2 Jun. - from 16:00 onwards | POP-Pah x KDC SHOWCASE

3 Jun. - from 17:00 onwards | POP-Pah x GRAVITY MOTION RANDOM DANCE

@ Atrium 2, G Floor, Siam Center