Siam Discovery: A Prosperous Chinese New Year 2026
26 Jun - 14 Sep 2026
Siam Discovery invites you to step into a cultural moment where tradition meets self-expression, personal reinvention, and meaningful connections in every form. Enhanced by a curated selection of special products and collections, Siam Discovery warmly welcomes you to express your individuality and begin the year with style and purpose!
Inside Siam Discovery, a unique atmosphere comes to life through our striking kinetic circle installation. These red cultural symbols are interactive—reflecting how traditions continue to move, shift, and evolve with us.
The Fashion Vanguards: Where Modern Culture Lives
Siam Discovery is home to leaders in modern fashion. Club21 anchors the journey with collections from global brands that define contemporary style. From Jacquemus and Vetements to Issey Miyake and Comme des Garçons, join us to discover how fashion can embody culture, creativity, and personal identity all at once. It’s the ultimate way to set the tone for a distinctively stylish new year.
• Jacquemus, a modern French fashion house that blends artistic expression with effortless sensuality. • Simone Rocha, a luxury fashion brand defined by feminine aesthetics and poetic craftsmanship, combining nostalgia with a quietly subversive edge. • VETEMENTS, where luxury is defined by quality and limited runs, created for those who believe in the brand, not trends. • ESSENTIALS Fear of God, located on M Floor, offers a selection of quality ready-to-wear in a muted palette with simple branding. Focused on premium materials and detailed craftsmanship, ESSENTIALS has dominated the streetwear industry since its inception.
And More: at Club21, G Floor and M Floor
• BAO BAO ISSEY MIYAKE, G Floor • COMME des GARÇONS, located on G Floor, is known for its conceptual approach and experimental design. For Spring 2026, the brand explores beauty born from imperfection, transforming raw materials into sculptural forms that challenge balance, structure, and convention. • Alexander Wang, located on G Floor, is renowned for its iconic “model-off-duty” aesthetic and edgy sensibility. • 3.1 Phillip Lim, located on G Floor, is a New York–based designer brand offering everyday classics with a modern twist, blending youthful elegance with cool, effortless style.
New Year, New Drops
Celebrate the new year by discovering new collections that connect tradition with the latest trends.
EVISU launches a capsule collection celebrating the Year of the Horse with bold graphics and collectible denim statements.
Pandora unveils new charms for the Year of the Horse—and remains a symbol of the Valentine’s season.
GANNI brings cheerful energy (plus limited-edition giveaways!).
Marimekko and MM6 continue to offer their distinctive design language for the new year.
Personal Style, Made Just for You
• Personalization takes center stage this season with MY ONLY FRAGRANCE, offering a limited-time customizable scented sachet, each handmade in Japan. Choose your fragrance, your bag pattern, and your string color to create a piece that is uniquely yours. • Across His Lab & Her Lab (G Floor & M Floor), Discovery Selection curates fragrances, accessories, bags, lifestyle objects, workshops, and emerging fashion labels from Thailand and around the world.
Flavor of Prosperity, Tea & Togetherness
From thoughtfully crafted menus made with abundant ingredients for health and prosperity to teas that symbolize new beginnings, blessings, and goodwill, enjoy the perfect ritual for the new year season. Sip your way through a curated selection of hot and cold teas at: Jian Cha, M Floor Kyo Roll En (featuring special Lunar desserts), 3rd Floor % Arabica, G Floor VE/LA, M Floor For family outings, date nights, or warm gatherings, visit these restaurants: Babyccino & Co., G Floor Bornga, 3rd Floor Have a Zeed, 3rd Floor Sundububu & Mil Toast Express, 2nd Floor
Gifts That Tell a Story
From symbolic objects to meaningful gifts, Siam Discovery offers plenty to explore:
- LOFT curates imported lifestyle goods, stationery, collectibles, lucky charms, calendars, red envelopes, zodiac-year items, and Valentine’s picks all in one place.
- Objects of Desire Store brings together one-of-a-kind art, craft, and design goods. It is the ideal stop for those who love pieces with character, storytelling, and craftsmanship.
- PAW LAB The exploratorium for pets & their humans. A special space where you and your furry companions can explore, create memories together, and shop for pet essentials.
Celebrate with Culture: Highlight Exhibitions
This season, Siam Discovery is hosting a series of cultural exhibitions that celebrate culture as a form of connection. Join us at these highlight art events for a limited time:
- “MONOLIFE” - an exhibition where black & white become the most colorful expression
- “With Love, We Feel” - a group exhibition for the season of love
- “My Pawfect Buddies” - a playful art experience for pets and their humans
- “KHUAN” - a culturally rich showcase by a Lao visual artist
Prosperous Promotions
Welcome the Chinese New Year with exclusive promotions just for you.
A Prosperous Chinese New Year 2026
30 January – 22 February 2026
- Enjoy up to 50%* off at leading stores across Siam Paragon, Siam Center, and Siam Discovery.
- ONESIAM Members receive an Ang Bao with an E-Gift Card worth 500 THB when collecting points with receipts valued at 500 THB or more.
- For every 4,000 THB spent at participating stores within Siam Discovery, receive a 100 THB Siam Gift Card.
*Terms and conditions apply. For more information, please refer to additional campaign materials.
