SIAM DISCOVERY THE REFLECTION 2025

About Thematic campaign

"The Reflection isn’t a theme. It’s a portal." What if your reflection didn’t just show you but revealed all your possible selves?

This season at Siam Discovery, we invite you into The Reflection — a multi-sensory space where fashion, art, culture, and technology blur into bold new visions of you.

This is not about what you see in the mirror. It’s about what you discover through it.

HERO EXPERIENCE AUG’25

HER LAB & HIS LAB: Reflect Your Rarity
This season, it’s not just about what’s next. It’s about what reflects you.
Explore a bold new rotation of brands that redefine the codes of fashion and identity:

• CLUB 21 G Floor
Unveil the new expressions of subversive femininity and utility luxe.
Now featuring: La Marie, Marine Serre, Y’s — a trio of radical elegance.

• CLUB 21 M Floor
Introducing: Our Legacy A cult-favorite Swedish brand lands with an exclusive Siam Discovery launch.

• Thanachira
Discover fresh drops from MM6, GANNI, and Marimekko.

• DCR For the streetwear surrealist:
New edits from Ambush, Adder Error, Ajobyajo and Joshua Sanders.

• Sneaker On the radar
Drop into the rotation with hyped and hybrid styles from Salomon, M-Lab, and Hoop Station.

EVENT & IMMERSIVE: Art in Motion

PLEATS PLEASE ISSEY MIYAKE: Brand New Day
A world-exclusive installation launch at Siam Discovery.
In collaboration with rising Japanese artist Hikaru Ichijo, this collection celebrates motion, lightness, and reinterpretation. It’s not just an exhibition. It’s a new lens on wearable art.

MARIMEKKO 10th Year Anniversary

Celebrating a decade of Marimekko in Thailand, a vibrant journey inspired by the brand’s iconic prints and timeless design.

FLAVOR LAB: Flavor as Identity

Dining becomes a reflection of your taste journey, designed to surprise, slow down, and stir the senses.

THE CULTURED EXPLORER: Where taste travels deeper.

Curated bites and brews for curious palates:

• %Arabica – Cult coffee with stylish soul

• VE/LA – Fusion café with an experimental spirit

• Bornga – Bold Korean flavors for communal explorers

• Babyccino & Co. – A whimsical edit for the little tastemakers

LIFESTYLE & DIGITAL LAB: The Cultured Explorer Edit

Design your own dimension. Explore a futuristic lifestyle curation shaped by expression, exploration, and elevation:

• Playerbox – Smart entertainment reimagined

• Digital Lab – Latest gadgetry meets aesthetic function

• LOJEL – Travel gear for the modern nomad

• Sculptural Home Objects – Pieces that reflect your state of mind