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Korean Trend Leader in Southeast Asia

Siam Discovery Represents Korean Trend Leader in Southeast Asia.
Get ready to create world-class phenomenons, in launching 2 trendy pop-up shops and 1 exclusive collection.



Thailand's first-time ever!
BTS POP-UP : SPACE OF BTS, Fl. 1,  Siam Discovery, meet special items for the "BTS Fans" with BTS inspiration and TinyTAN-characters design collection based on each of BTS member. Let's shop the limited collections. Happening since 17 Jun'23 to 31 Juy’23, at Siam Discovery.




Southeast Asia' first-time-ever K-Ramyun Pop-up Shop
Southeast Asia' first-time-ever “Boggle Boggle K-Ramyun Pop-up Shop”, opening spaces for special experience with your mains from Korea. Explore for Korean legendary food experience, and all trendy K- lifestyles. Gen Z K-culture lovers must love this latest trends from Korea. Happening 24 Jun-31 Jul'23.




Kuho plus, latest fashion brand from Korea, with Korean vibes in minimal contemporary style.
First-time releasing in Thailand as pop-up store, on G Floor, Siam Discovery. Happening 1 Jun'23 onwards.
!!Don’t forget to apply ONESIAM Tourist Card : https://bit.ly/3CL13fq

Enjoy up to 30% off at participating shops and restaurants + Up to 6% Downtown VAT Refund